What is BLUB (BLUB) Crypto Coin? The Sui Network's Memecoin Explained

BLUB isn’t just another memecoin. It’s the official mascot token of the Sui Network, launched in June 2024 with a clear mission: turn internet humor into a working crypto economy. Unlike Dogecoin or Shiba Inu, which ride on legacy blockchains, BLUB was built from the ground up to take advantage of Sui’s fast, low-cost, and scalable architecture. If you’ve seen BLUB pop up on your crypto tracker and wondered if it’s a joke or a real opportunity, here’s the full story - no hype, no fluff.

What Exactly Is BLUB?

BLUB (BLUB) is a memecoin created specifically for the Sui blockchain. It doesn’t aim to revolutionize finance or replace Bitcoin. Instead, it leans into meme culture - the absurd, the playful, the viral - and turns it into a community-driven incentive system. Think of it like a digital pet that rewards you for showing up every day.

It has a fixed supply of 420.69 trillion tokens. That’s not a typo. The number is intentionally ridiculous, a nod to internet meme culture. But unlike some memecoins with unclear supplies, BLUB’s total supply is locked. No more tokens can be created. What makes it different is how those tokens are used.

How Does BLUB Work?

BLUB runs entirely on the Sui Network. It doesn’t live on Ethereum, Solana, or BSC. That’s important. Sui uses a unique technology called the Move programming language and an object-centric model that lets it process transactions in parallel. This means BLUB’s daily reward system - its biggest selling point - works smoothly.

Every day, BLUB holders get a small reward just for holding the token. It’s automatic. No staking required. No locking funds. You don’t need to do anything except keep BLUB in your wallet. According to users on Reddit and Telegram, daily returns range from 0.5% to 1.2%. That might sound tiny, but compounded over time, it adds up - especially if you’re holding a large amount.

There’s also a network of over 650 subdomains tied to BLUB. These aren’t just websites. They’re decentralized portals for community events, games, and reward claims. One subdomain might host a daily trivia contest. Another might let you earn more BLUB by sharing memes. It’s a web3 version of a social media feed, but with real crypto rewards.

BLUB’s Price and Market Stats (December 2025)

As of late 2025, BLUB trades around $4.99e-9 USD - that’s $0.00000000499. It’s not much. But memecoins don’t trade like stocks. Their value comes from attention, not fundamentals.

Its all-time high was $0.0000002 (2e-7 USD) in November 2024. Since then, it’s dropped over 96%. That’s brutal. But here’s the twist: it’s still the top memecoin on the Sui Network by market cap. It holds about 38.7% of the entire Sui memecoin market, beating out 12 other tokens.

Market cap hovers near $3.7 million. That’s tiny compared to Dogecoin’s $14 billion. But within Sui, it’s the leader. Trading volume fluctuates wildly - some sources show $1.2 million in 24 hours, others show $0. That inconsistency points to low liquidity. It’s easy to buy small amounts, but selling large positions could crash the price.

Who’s Behind BLUB?

There’s no public CEO or whitepaper signed by a pseudonym. BLUB was developed by a team based in Belgium, but they’ve stayed anonymous. That’s normal for memecoins. What’s not normal is their official backing.

In September 2024, Mysten Labs - the company behind Sui - and the Sui Foundation formally recognized BLUB as the network’s official mascot. That’s huge. It means BLUB isn’t just a random token. It’s part of Sui’s official ecosystem. That gives it credibility most memecoins never get.

They’ve also partnered with wallet providers like Sui Wallet and Ethos Wallet to make it easy for users to hold and claim rewards. No complex setups. Just connect your wallet and start earning.

Is BLUB Safe to Buy?

Safe? No. Worth considering? Maybe - if you understand the risk.

BLUB has zero regulatory oversight. No SEC approval. No financial guarantees. It’s pure speculation. The price can drop 30% in a week. One user on CoinGecko pointed out a contradiction: some platforms claim 0 tokens are in circulation, yet trading volume is active. That lack of transparency is a red flag.

But here’s the counterpoint: the community is alive. The Telegram group has over 4,200 members. Daily messages hit 150+. There are real events - BLUB Day, meme contests, giveaways - that drive short-term spikes. One event in September 2024 pushed the price up 17.6% in 24 hours.

If you’re looking for a long-term investment, BLUB isn’t it. WalletInvestor gives it only a 32% chance of surviving past 2026. But if you’re okay with short-term speculation and love being part of a tight-knit crypto community, it’s one of the few memecoins with actual utility beyond memes.

How to Buy BLUB

Buying BLUB is simple if you’re already on Sui.

1. Get a Sui-compatible wallet: Sui Wallet, Ethos Wallet, or Leap Wallet.
2. Buy some SUI tokens on an exchange like Binance or KuCoin.
3. Send SUI to your wallet.
4. Go to a DEX on Sui - like SuiSwap or Mysticeti.
5. Swap SUI for BLUB. The transaction takes under 3 seconds and costs less than $0.01 in gas.

You don’t need to understand smart contracts. The interface is beginner-friendly. Most new users get it in under 15 minutes. The biggest mistake? Setting gas fees too low. If your transaction gets stuck, bump the fee by 10% and retry.

What’s Next for BLUB?

The roadmap is ambitious - and vague in places.

By Q1 2025, BLUB plans to launch BLUBverse - a metaverse space where users can interact with BLUB-themed avatars, attend events, and earn tokens just by hanging out. Think of it like a crypto-powered Clubhouse, but with pixel art penguins.

By Q2 2025, they aim to build a cross-chain bridge to Aptos. That’s a big deal. Right now, BLUB is locked on Sui. If it connects to Aptos, it could tap into a whole new user base.

Long-term forecasts are all over the place. PricePrediction.net says BLUB could hit $0.00000008 by 2026. WalletInvestor says it’ll collapse. The truth? BLUB’s future depends entirely on Sui’s growth. If Sui becomes a top 5 blockchain, BLUB could explode. If Sui stalls, BLUB fades into obscurity - like hundreds of other memecoins before it.

BLUB vs. Other Memecoins

Here’s how BLUB stacks up:

BLUB doesn’t compete with Dogecoin. It competes with niche Sui tokens. And in that space, it’s winning.

Final Thoughts

BLUB is not an investment. It’s an experience. If you’re into meme culture, enjoy being part of a community that feels alive, and don’t mind risking a few bucks on a digital penguin that gives you 0.8% daily, then BLUB is worth a look.

But if you’re looking for steady growth, regulatory safety, or a path to becoming rich - walk away. The risk is high. The rewards are uncertain. But the community? It’s real. And in crypto, that matters more than you think.